Percival | Cool Material

Percival and Prince Tennis Collaborate for Retro-Inspired Collection

John A. Paradiso — Mon, 29 Jul 2024 14:11:30 +0000

Percival Teams Up With Jameson for a Cheeky Soccer Jersey Collection

John A. Paradiso — Thu, 18 Jul 2024 13:57:24 +0000

The Best Products of the Week: A Budget Smartphone From Nothing, Samsung Galaxy Ring, and More

John A. Paradiso — Fri, 12 Jul 2024 13:30:26 +0000

The Best Products of the Week: Plastic-Free Swim Shorts, a Beautiful New Coffee Maker, and More

John A. Paradiso — Fri, 21 Jun 2024 14:38:29 +0000

Percival Teams Up With Classic Football Kits for 1-of-1 Vintage Soccer Jerseys

John A. Paradiso — Fri, 26 Apr 2024 13:44:42 +0000

The timeless cool of vintage soccer jerseys has finally made its way into mainstream menswear. Those colorful, sponsor-adorned kits of the ’90s? You’ll see guys rocking them every day of the week. UK menswear brand Percival has once again tapped their mates at Classic Football Kits for a limited edition drop of unique, one-of-a-kind soccer […]

The post Percival Teams Up With Classic Football Kits for 1-of-1 Vintage Soccer Jerseys first appeared on Cool Material.

Embrace Linen This Season With Percival’s Breezy Summer Collection

John A. Paradiso — Tue, 09 Apr 2024 14:04:26 +0000

Looking for a timeless summer style that effortlessly exudes sophistication? Look no further than Percival’s collection of men’s linen apparel. Linen, with its effortless charm and breezy feel, has been a staple fabric for centuries, and Percival brings this classic material to life in their impeccably tailored garments. From sleek linen suits perfect for summer […]

The post Embrace Linen This Season With Percival’s Breezy Summer Collection first appeared on Cool Material.

Percival x Clarks Beaded Pack

John A. Paradiso — Mon, 11 Sep 2023 14:03:34 +0000

UK-based menswear brand Percival has teamed up with legendary British shoe manufacturer Clarks for a stylish collaboration. Percival took the iconic silhouette of Clarks shoes and added a touch of flair with a beaded detail and exclusive colorways. The Percival Cola Check shoes have already sold out but the Maple Suede, Dark Brown, and Black […]

The post Percival x Clarks Beaded Pack first appeared on Cool Material.

Percival x Seinfeld Is the Collab We Didn’t See Coming

Brett Braley — Fri, 19 May 2023 14:02:53 +0000

To celebrate the 25th anniversary of the finale of Seinfeld British clothing brand Percival has released a collection that pays homage to the cult television show. The collection features several pieces that pay tribute to the beloved characters and memorable moments from the show, from “Hello, Newman” scrawled on a t-shirt to a more nuanced nod […]

The post Percival x Seinfeld Is the Collab We Didn’t See Coming first appeared on Cool Material.

Percival SS23 is All About Comfort and Style

Brett Braley — Fri, 12 May 2023 14:23:37 +0000

British brand Percival never shies away from making great garments with just a bit of an edge. Their Spring/Summer 23 line-up is no different. With a focus on earthy tones that are pitch-perfect for the season, they’ve updated their classics with a focus on the use of linen, seersucker, and toweling material. Polos play a […]

The post Percival SS23 is All About Comfort and Style first appeared on Cool Material.

Percival and Champion are at It Again (for the Fifth Time)

Brett Braley — Mon, 01 May 2023 14:26:56 +0000

Longtime partners Percival and Champion have recently released their fifth collaboration. With an eye on updating the ordinary to the whimsical (or, as the Brits say, “cheeky”), the capsule includes traditional Champion pieces like sweats, hoodies, and tees, with embroidered characters and Boy Scout-badge influence designs. What we’ve seen since the very first collab is […]

The post Percival and Champion are at It Again (for the Fifth Time) first appeared on Cool Material.

Percival’s SS23 Collection is an Up-Tempo Beat for the British Brand

Brett Braley — Sun, 12 Feb 2023 15:16:15 +0000

British tastemakers Percival recently released their Spring/Summer 2023 collection and it’s a feast for the eyes. Entitled the Blue Willow Club, the brand took inspiration from live music, jazzy nightclubs, and a joie de vivre that continues to challenge the notion of stuffiness for British design. As the name denotes, the star of the show is […]

The post Percival’s SS23 Collection is an Up-Tempo Beat for the British Brand first appeared on Cool Material.

The 10 Best Under-the-Radar Menswear Brands Stylish Guys Should Know

Amos Kwon — Thu, 22 Dec 2022 15:45:45 +0000

Any guy can shop online or head to the mall to buy apparel from mainstream brands, and there’s nothing wrong with that. If it ain’t broke, as they say. As long as you’ve taken the time to develop your own style and choose quality pieces, you’re probably fine. But what about carving out a more […]

The post The 10 Best Under-the-Radar Menswear Brands Stylish Guys Should Know first appeared on Cool Material.

Percival’s Shearling Coats are Luxe (and a Little Retro)

Brett Braley — Wed, 21 Dec 2022 15:04:09 +0000

There’s something very suave about a shearling coat. From ’40s aviators to ’70s pimps, the shearling coat has marked a devil-may-care sartorial attitude. Now, British brand Percival is running a limited collection of shearling-lined jackets just in time for the approaching colder weather ahead. Choose between three styles (the Aviator, the Marshall, and the Western) […]

The post Percival’s Shearling Coats are Luxe (and a Little Retro) first appeared on Cool Material.

Percival x Throwing Fits is the Collab We Didn’t Know We Needed

Brett Braley — Tue, 08 Nov 2022 15:18:12 +0000

British menswear brand Percival is known for their collaborations and playful stereotype-busting look at British style. Throwing Fits, the podcast hosted by fashion media vets Lawrence Schlossman and James Harris, is about “two grown dirtbags just tryna navigate the male zeitgeist”. Now, the two brands have teamed up on a capsule collection that launched earlier […]

The post Percival x Throwing Fits is the Collab We Didn’t Know We Needed first appeared on Cool Material.

This Percival Collab Shows British Classics Don’t Have to Be Stuffy

Brett Braley — Sun, 09 Oct 2022 14:19:33 +0000

Percival, known for injecting a bit of humor into the traditional British menswear field, is at it again. This time, they’ve taken their clever use of embroidery and cheekiness and injected it onto the outerwear company, Lavenham. This extremely limited capsule, consisting of just five garments, mixes traditionalism and a bit of fun. Against the […]

The post This Percival Collab Shows British Classics Don’t Have to Be Stuffy first appeared on Cool Material.

Percival Continues Partnership with Champion with new Bedfellows Collection

Brett Braley — Wed, 28 Sep 2022 14:05:26 +0000

Percival has once again launched a collection with Champion’s sportwear as its canvas. Introducing their latest collection, called Bedfellows. Utilizing sweatshirts, shorts, and tees from Champion’s line, Percival has added their signature touch to the garments with embroidery that’s both cheeky and refined (which is very much in-line with Percival’s branding). Vegetables, fungi, koi fish, […]

The post Percival Continues Partnership with Champion with new Bedfellows Collection first appeared on Cool Material.