Heineken | Cool Material

Ditch Your Smartphone for the Heineken x Bodega Boring Phone

John A. Paradiso — Mon, 22 Apr 2024 14:07:32 +0000

If you’re tired of your smartphone dominating every moment of your life, Heineken and Bodega have the antidote. Meet the Boring Phone, a limited-edition flip-style device designed to give you a break from the constant digital noise. This collaboration with Boston-based Bodega delivers a throwback experience with a transparent casing, customizable holographic stickers, and a […]

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The Heineken B.O.T. Mobile Cooler Will Bring the Beer to You

John A. Paradiso — Thu, 01 Jul 2021 14:15:59 +0000

What if an ice-cold beer was always within arm’s reach? Sure, you could lug around a cooler, but in this scorching heat, there should be an easier solution. Introducing the Heineken B.O.T., part Black Mirror part Roomba/beer cooler. Earlier this week Heineken introduced the Beer Outdoor Transporter (or B.O.T. — clever) which is a motion-sensing […]

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Heineken Just Released the Commercial Pepsi Should Have Made

Mike Newman — Thu, 27 Apr 2017 17:00:46 +0000

We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you’ll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don’t want to be the next Pepsi. Heineken, however, successfully tip-toed that line in […]

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